Generators & Utilities
UTM Link Builder
Build a link with utm_source, utm_medium, utm_campaign, utm_content and utm_term. Existing query parameters stay in place.
Free forever.
https://example.com/pricing?utm_source=newsletter&utm_medium=email&utm_campaign=spring-launchHow to build a campaign link
- Enter the page address. https:// is added if you leave the scheme off.
- Fill the source, medium and campaign. Content and term are optional.
- Copy the finished link. Empty fields are left out.
Questions
What happens to a link that already has a query?
Those parameters stay. A UTM field you fill replaces the same UTM field if it was already there.
Which fields do I need?
Source, medium and campaign are the ones analytics tools expect. Content and term are for telling two ads, or two keywords, apart.
This runs entirely in your browser. Nothing you type is sent to a server.

